With the advent of social media and mobile devices, fantastic new avenues have opened to businesses. Smaller structures especially can benefit from new ways to reach their customer base at accessible costs, whilst the flexibility offered by smart devices can greatly improve productivity.
However, the use of emerging platforms and technologies in the workplace is not without risks.
Clear guidelines and online safety advice are essential for the security and integrity of your business, and will allow you to make the most of these new opportunities.
Formally a business owner thrice, Judith Bitterli is passionate about growing small businesses and getting start-ups off the ground. Now Senior Vice President at AVG, she puts her expertise at the service of small businesses, blogging about internet security and social media.