A smart perspective in my opinion is viewing a subject from different reasonable angles. A new business has a lot of margins and needs a smarter look. In this book various angles that should be seen before starting a business startup are started. Before addressing these issues it is important we address two important points. The first is how much interest and motivation you really have to start a business, the second is how much knowledge and information you have about the type of business you have in mind.
Once you find the right answers to these two questions, look at the different angles of starting a business, think about them and write your plan for each. When you do that you are on the right path to financial freedom because your business will thrive and you will record success in what you do.
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In the beginning, everyone is motivated, but for the next steps and in the face of problems, it becomes evident how realistic that motivation was. Therefore, before you take any action, determine how motivated you are to launch a new business.
Some people think that they can start a new business just as others could. But because that motivation derives from the initial passion and does not correspond to reality, it gradually disappears over time. That means the basis of such motivation is mainly on excitement, rather than on reality.
To realize that motivation is reality-oriented and not affected by immediate emotions or conditions, it is best to take the time to see if you have the same motivation and excitement to start the work and sustain it for a long time.
Another thing you can do to determine if your motivation is real is to write down all the details of the job. If you cannot write enough explanations about what you intend, that means you do not have a thorough cognition of the work, then your motivation and passion are emotional, not based on reality.
If you have complete cognition and start writing a description, then you will have a more obvious understand- ing of the problems and challenges ahead. It can be said that someone who is aware of the problems and still has enthusiasm is really motivated.
After motivation, there is a need for heartfelt interest and you have to find it in yourself, that is, see how much you are interested in that business. Motivation is different from the heartfelt interest; you may be motivated to do something for any reason, such as making money and achieving a position, but still you have no heartfelt interest in it.
In addition to your motivation and interest in a business and how successful you think you can be in that, you need to have cognition and information about the business you are planning to launch.
How much information can you gather about your desired new business? For instance, if you are going to launch a restaurant, how well do you know the restaurant business? Do you know what you need to do, or is your viewpoint limited to a kitchen and several appli- ances? Have you ever thought about what to do if you do not have a cook one day? What can you do to be independent of the individuals in your business? How can you reduce this risk?
Your level of knowledge and awareness is a determining factor in the smart startup's success that is achieved through research and study. Research makes you have a smarter look at everything; that is, considering things from different angles and looking at them more carefully.
The more thorough you do your initial investigation, the more you reduce the risk, in fact, the more you prevent losses.
Although risk is an integral part of business, especially of startup, studying and gaining information gives you the ability to make better decisions when facing crises and challenges.