In case you intend to register a brand or trademark, but do not fully understand the concept, I advise to read this book with an open mind. In this book, the concept of trademark, the difference between brand and service, copyright and copyright are described in simple language. In addition to discussing the importance and reasons for having a trademark in business, the things you should know before starting registering a trademark are described briefly and practically. At the end, the process of registering a trademark is described in detail.
Excerpt:
The Importance of Immediate Trademark Registration
When you want to register a trademark, it is late to wait even for a second. You should do the registration quickly, even if your business is a new-established start-up. For any kind of reason, someone may register your intended name before you do. The law says anyone who brings the name sooner for registration will be accepted. If I tell you I’ve been using this trademark for the past five years, I may get results but it will take a very complicated and long process if you want to be more successful than the one who has filed a registration before you.
You have heard of the name Haida Sandwich in Iran. Someone has registered Haida in Toronto and it has nothing to do with that Haida in Iran. The owners of Haida trademark in Iran can’t simply take their trademark back from those in Canada. Haida is even registered in the US, which also has nothing to do with the original brand in Iran.
You should notify everyone immediately after you register a trademark. Notify everywhere in catalogs, websites and anywhere you can publicize your product using any method possible so it would be seen more and everybody would know that the trademark belongs to you.
It is possible that someone requests the same trademark while your request is being processed. In that case, the one who has requested sooner will be processed first.
