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Advertising for Results by G.F. Brown

Advertising for Results
By G.F. Brown

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Book Synopsis

You're probably told to generate stunning results on a small budget. And do it instantly. It's tempting to quit before you start. You think, "Nobody else has been able to advertise this product right. And now they want me to pull off a miracle in two months! " On the contrary: You can put everything on the right course. You can deliver solid advertising that pulls in more responses, builds the image, and does more over the long term. But there are few miracles in the process. You have to mastermind and follow a creative advertising program that changes with necessity.

Excerpt:

The blank screen 

You have an advertising assignment of some sort.  If you’re sitting with a blank computer screen and struggling about what to do, stop. There’s a better way.  

To start with, forget that daunting...
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