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How to Motivate Creative People by Mark McGuinness

How to Motivate Creative People
By Mark McGuinness

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Book Synopsis

If you are a leader or manager your job is to get the best work out of the people on your team. Traditional approaches to corporate management often rely on 'the carrot and the stick' — offering rewards for good performance, using managerial authority to command people, and penalising failure to comply.

But creative work is different.

You're probably aware that creative people have a reputation for being free spirits who hate being told what to do. So it won't surprise you to hear that wielding the big stick will have a negative impact on their work. 

But did you know that you can do just as much harm with the carrot?

What Makes Creative People Different?

We all recognise the stereotype of the creative person — brilliant, temperamental, introverted, alternately consumed with pri...
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