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15 Questions About Native Advertising. By Massimo Moruzzi

15 Questions About Native Advertising
By Massimo Moruzzi

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Book Synopsis

Is native advertising something new, or just a new name?

Is it the same as content marketing? How does it relate to social media marketing?
Does native advertising work? Does it have negative consequences for society?
Should native advertisement be deregulated, or should it be more seriously regulated?

The 15 Questions:
What Is Native Advertising?
Is It a New Practice?
Is Native Advertising Legal?
Are Content Marketing and Native Advertising the Same?
What Happened to Social Media Marketing?
What Is Social Media Marketing Today?
What About Influencer Marketing?
Does Native Advertising Happen Only on Social Media?
What About Native Advertising on Newspapers?
Can It Get Any Worse?
Does Native Advertising Work?
Why Does It Work?
Does It Have Negative Cons...
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