business and management books for advice and information

Whether you are starting your first business or managing a corporation, you will find these business books a valuable source of advice, inspiration and information.

15 Questions About Online Advertising. By Massimo Moruzzi

15 Questions About Online Advertising
By Massimo Moruzzi

Officially licensed for obooko members.


Read it and Rate it!

Rated 5/5(7 votes)

Book Synopsis

The real question of course is: Does online advertising work?

Isn't it time that somebody tried to deconstruct all this bul****t?

Unfortunately, it's impossible to give a simple answer to this apparently straightforward question.?

For starters, this is not a single question, but at least three different ones. The right question to ask would be: for whom does online advertising work?

Do banner ads, what we once called interactive advertising and now call display ads because nobody clicks on them, and much less "interacts" with them, work for publishers? Do they work for advertisers? Or do they just work for the middlemen based in Silicon Valley?

Excerpt:

WHY BANNER ADS?

Why were banner ads introduced in the first place, starting with the infamous 1994 AT&T bann...
Read more

SELECT FREE EBOOK FORMAT
From available file formats*
File Formats

*If your favourite
format is not listed this may be because the author has restricted files available for free ebook editions.

Also by the author on obooko :
Cover
Cover
Share this page ...

Latest books in this category

Financial Terms Dictionary - 100 Most Popular Financial Terms Explained

by Thomas Herold Understand Financial Terms - Make Better Financial Decisions This practical financial dictionary helps you understand......
Inventing. A simple guide for beginners. By Glen K. Dash

Inventing. A simple guide for beginners

by Glen K. Dash Anyone can become an inventor regardless of age, experience, educational level, or which country he is from. In the mode......